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Analysis of The Old Spice Campaign [Video]


This might be a bit “last month” news, but nevertheless, it has some interesting numbers that we’d like to share with you. The Old Spice is certainly a milestone for brilliant social media advertising but do you kn0w how much of an impact it had on the brand? Folks at AdFreak compiled a brilliant video about the  history and impact of the Old Spice campaign and it is a must watch.

Some Numbers [quoted]:

  • The  social media campaign was “the fastest-growing and most popular interactive campaign in history.”
  • More people watched the Old Spice video in the first 24 hours than those who watched Obama’s presidential victory speech.
  • Total video views reached 40 million in a week.
  • Campaign impressions: 1.4 billion.
  • Old Spice Sales Went up 107 percent in July 2010.

Whichever way you look it the campaign was a stellar success. Share your thoughts with us in the comment section.

HOW TO: 10 Ways You Can Contribute to the Climate Change Movement #BAD09

Note: This post was published on the 15th of October to support the Blog Action Day 2009: Climate Change.

The clock is ticking; time is running fast. On one hand, we can’t really predict when will the tipping point be; the point where we are left out helpless and can’t reverse the damage inflicted on our planet. On the other hand, only little time is left before Copenhagen’s global summit that will take place on December; little time for us to solve the conflict of interests between the different countries around the world. Copenhagen may be our last chance to pull ourselves together and come up with a decent treaty that would save thing planet.

What can we do now? and how can we contribute to the movement and build up awareness for the summit? That’s what we’ll be covering in this post.

1. Use Twibbon to add “TckTckTck” to your Twitter Avatar

TckTckTck

TckTckTck

Twibbon is an easy way to promote awareness about your cause on Twitter. It adds an overlay to supporters’ profile images (avatars) so that everyone else can see it.  Tck Tck Tck movement is trying to gather enough people from around the world to raise their voices and help pushing leaders into taking needed courageous acts. Tck Tck Tck came up with a cool Twibbon that you can add to your avatar and show support. So far, there are 732 twitter profiles with TckTckTck ribbon.

2.  Join 350.org

35o is a global movement that conducts different events around the world to spread awareness about climate change. They are calling for an international day of climate action that will take place in 9 days – on 24 October -. Currently there are 2367 planned actions in 153 country around the world – Make sure you’re a part of it!

350.org

350.org

3. Organize an offline event and promote it via Facebook

Facebook is a great tool to organize events. If you didn’t find any interesting event close to your home town on 350.org website, then it may be a good idea for you to organize your own event. Use Facebook and gather people around this cause… be initiative.

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