This article was written as part of our first article exchange with Brian McDaniel (@bkmacdaddy on Twitter). Brian wrote us a great article entitled ‘Google Wave: First Impressions from Real People, Not “Experts”‘ which got more than 700 views and 50 RTs in under a day. In exchange, we wrote this article (click here to read full copy at bkmacdaddy.com) for his blog. Enjoy!

“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps”. Mary Kay Ash

Celebrating Success By Michael D. Brown

Whether we like it or not, people – customers- are and will always be the main focal point of any marketing, promotional and research and development efforts. They are, as the quote above clearly indicates, the real assets of any business with which it can’t operate or function without. Therefore, when considering the best practices for promoting any brand or product, through social media or offline,  the first thing the company has to consider is its target audience, in terms of demographics, education, backgrounds, likes, dislikes and so on and so forth.

Yet, since the simple marketing mix theory consists of 4 main elements: product, place, promotion and price, the tricky part is figuring out the right mix that suits a liquid medium such as social media.

Therefore, this article will discuss, in details, the best 10 top tips and ideas that can help steer a brand towards success and away from mistakes that might lead to utter failure and losses!

[read full version at bkmacdaddy.com]