Why Smirnoff Doesn’t Get Social Media?

A while back we wrote about a phenomena that took bros by storm across the United States. The viral game has garnered media attention for the brand and also helped move cases of the beverage. The girly beverage of the alcopop kind would have never found an audience amongst the bro crowd, but it did just because of this game. But Smirnoff’s parent company Diageo was not pleased with the way their brand has been used and decided to close the game’s main website brosicingbros.com which now shows a blank page with the message “We had a good run Bros..” on it.

3OH!3 Got Iced On Stage

This was certainly a marketing and PR misstep by Diageo, the only way they could make it worse is by taking legal action against those behind the website. Now it is totally understandable if Smirnoff’s Marketing execs groaned with their palms across their faces when they first heard about this game but they should have capitalized on it instead of icing it. This can be poison to the brand, especially since the whole game is based on the perception that the drink is a girly and will make you gag, but there were ways that they could have spun the exposure to their advantage.

Milk Mustache Campaign — Learn Social Media By Example

Some Milk Mustache Celebrities

Some Milk Mustache Celebrities

Milk is naturally nutrient rich like no other beverage – it’s nature’s wellness drink“! Therefore, making sure that milk is always on the table is an easy way to help build a strong family.

Idea & Objectives:

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Learn Social Media by Example: Food & Beverage Industry Lessons

A concluding list designed to guide you on how to apply theoretical teachings and lessons learned to your upcoming social media campaigns.

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