Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

December 11, 2009

Seven Things We Now Know From 2009’s Search Results

Although 2009 is almost one month short of being over, Google has already published its yearly Zeitgeist, charting the year’s most popular searches, and subsequently charting the mindset of the world, as reflected digitally. Naturally, Yahoo and Bing followed suite.

It probably doesn’t come off as a surprise that Michael Jackson is the world’s biggest winner in 2009, even when it comes to search engine queries. He topped the internet charts with no competition, and even archenemies Microsoft, Google, and Yahoo agree together on that. Not to risk sounding insensitive, but death was definitely Michael’s best career move.

Aside from the King of Pop (as well as King of Search, apparently), the three search engine giants do not agree on the rest of 2009’s most popular search queries.

How do their lists compare? And what does it say about their users?

Legend:
Red: Pop Culture
Blue: Social Media

Google’s Year-End Zeitgeist List:

Google Search Query Breakdown

Google Search Query Breakdown

  1. Michael Jackson
  2. Facebook
  3. Tuenti
  4. Twitter
  5. Sanalika
  6. New Moon
  7. Lady Gaga
  8. Windows 7
  9. Dantri.com.vn
  10. Torpedo gratis

(Sanalika is a Turkish Second Life with a network, Dantri is a Vietnamese news site, and Torpedo Gratis is an online SMS service in Brazil).

[read full article >>]

November 24, 2009

Will Rupert Murdoch be The Savior of The News Industry?

** Update: While preparing this post for publishing, news reports confirmed that there are indeed talks between Microsoft and Rupert Murdoch regarding entering a search deal. Obviously, as we said below, he had something up his sleeve! Let’s wait and observe how all of this will unfold!

Rupert Murdoch

Rupert Murdoch

With the increased popularity of the web, came the demise of the news industry as we know it. Reports have shown a serious decline in newspapers’ profitability in the past couple of years as they struggle to keep up the number of their subscribers at a time people moved toward the web and no longer expect to pay for news content!

The threat is very bad; the news industry is seriously at risk. Interesting enough, the decline in profitability, at the news content providers side, is matched with an emergence of a profitable model of web news aggregators led by Google. Rupert Murdoch, the founder and CEO of the world’s second largest media conglomerate, News Corp, has been dismayed with the course of events and the amount of money news aggregators – especially Google – have been making at the expense of his news corporations. He is all set up for some action and is ready for the big fight!

[read full article >>]

November 10, 2009

August 24, 2009

A Glimpse at Web 3.0: 13 Semantic Web Applications Reviewed

Web 2.0 was all about getting people to connect with one another and establishing a presence for them on the web. Now that you have gotten the chance to get to know each other through the web, it’s time for our computers to socialize. The aim of the next iteration of the web, Web 3.0, is that computers will be able to understand the content and the information they contain. Rather than the data just being a document, it will be put within context helping the computer to relate pieces of information and present them to you accordingly. Therefore, you will no longer have to sift through a pile of search results, some of which are irrelevant, to get the information you want.
While most of the semantic technology is still pretty much underdevelopment and improvement, we at the Thoughpick blog came up with a list to whet your appetite on, in no particular order.

For all the denizens…

  1. Bing’s reference search – Bing has a lot of hidden gems, one of those is its use of semantic technology. For Wikipedia results, you can click on the “enhanced view” and browse the Wikipedia article with a nifty vertical menu from within Bing.
    Also some searches will provide you the option to “reference” search, which appears on the left pane.  By selecting it, you will be able to access relevant Wikipedia articles, image results and more. Try it out, some of the searches that trigger this are Facebook and squirrel monkey.
    bing

    Bing Search

  2. Wolfram Alpha – This is an interesting search engine. It recognizes your queries and will bring you relevant information regarding it. For instance, if you put “new york” you will get information about New York city’s population, weather, and location with a couple of other options at the top for disambiguation.
    [read full article >>]

June 16, 2009

interview140 with @MattUK – SEO and SM Expert

Interview 140 Brief: During our research and while looking into different profiles on Twitter, we stumbled upon a certain trend being carried out by a few great Twitter lovers who have the ability to use Twitter in a way that makes the world a better place! Thus, the idea of Interview in 140 characters came into play! We decided to pick one Twitter user every once in a while and interview him/her about different topics of interest to the whole Twitter community and us as well.

Thoughtpick's twitter interviews...

Thoughtpick's twitter interviews...

A line about the interviewee:

Matt Sawyer is a search engine optimization and a social media expert. He works at Datadial, a London based web design and marketing agency. He is in charge of the company’s blog where he constantly delivers insightful information regarding Search Engine Optimization (SEO) and Social Media (SM).

With a staggering 26,771 followers on Twitter and more than 2,900 quality tweets, one can figure out that @MattUK is an excellent source for SEO and SM advice.

He participated in the Search Marketing Expo that took place last month and summarized the outcome in a – must read – blog  post.   Search Marketing Expo is an event where SEO experts gather in one place to discuss the latest trends and issues regarding internet search and current Web marketing trends.

@MattUK: "For me social media is less about delivering visitors, more about delivering influencers..."

@MattUK: "For me social media is less about delivering visitors, more about delivering influencers..."

Interview140 Analysis and Lessons:

The internet is a very competitive medium; we all know that there is no use of a web site if no one visits it. We all aspire to get our web pages to the top of Google results. We work hard trying to master every possible technique to make our pages easier to be found and accessed.

Social media has revolutionized the way we perceive web today. Google is no longer solely monopolizing your web site visitors. Social bookmarking and networking sites can be a very big source of traffic today. We have experienced this first hand here on Thoughtpick Blog through our stats, with websites like Stumble Upon, Mixx, Reddit, Digg and Twitter forming a significant portion of our blog visitors.

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