“I’d Kill to Meet Milo”! Why Xbox Project Natal’s Campaign is A Success

Is social media proving to be the number one advertising tool across the globe? How could social media be best utilized in order to attract potential customers and breed loyal ones? How important is it to build up excitement for the launch of a certain product/service before its actually in the market? What are the reasons and facts behind Xbox Project Natal’s social media campaign’s success?

One could easily argue that social media is a great tool for creating and executing successful campaigns, but the question remains to be: How?

In an overly-cluttered need-driven market packed with different yet sometimes similar, competing products and services aiming to grab and sustain the attention of potential customers, there must be certain keys which unlock opportunities for some companies as opposed to others. It seems that Microsoft have found their master key: The Xbox Natal Project!

Our Analysis:

After watching Youtube’s video of the Xbox 720 Natal Project, my first reaction was: “I need to meet Milo!” After researching more, I came to realize that Milo is not yet available! I was disappointed yet I made myself a promise to stay up to date with this project’s progress so I will be one of the first few thousands to own it straight after its launch date.

This made me wonder: how could I possibly want something that I haven’t experienced first hand this bad? And the answer was simple: A clever, highly targeted social media campaign which captured the attention of millions!

Impressive stats for one of Project Natal's Youtube videos

Impressive stats for one of Project Natal's Youtube videos

The Reasons & Facts:

  • Milo: The unique character which Microsoft chose to represent its Xbox 720 creation is a teenager with an innocent look and a rather smart personality and engaging characteristics. Microsoft defied the norms and did not choose a foxy middle-aged woman neither did they use a toddler or a hunk in his middle twenties with a bad boy attitude. I think that was brilliant! What Microsoft was able to do is allow us to think of Milo as a long-term friend rather than the cliche’s we see in almost every game and ad.

18 Top Free Twitter Content Sharing Services Based on Compete Analytics…

The days of sharing content solely via e-mail are gone, nowadays, there are newer, more advanced and faster services which allow us to share any kind of content through any social media channel we choose. But what are those services and which content sharing categories do they fall under?

After extensive research, we were able to find out 6 different content sharing categories, with top rated services as examples of each. The approach we applied was looking online for the top Twitter sharing services of photos, music, and so on, and using Compete.com to map traffic graphs and accordingly informing you only about the ones worth mentioning!

Comparing Twitpic.com, Flic.kr, Tweetphoto.com and img.ly

Comparing Twitpic.com, Flic.kr, Tweetphoto.com and img.ly

1. Photo Sharing:

  • Twitpic: is by farĀ the most popular tool allowing users to easily post pictures to the Twitter microblogging and other character-restricted social media service. This is also one of the most popular service for Twitter in general.
  • Flickr on Twitter (flic.kr): is a Flickr2Twitter integration enabling Twitter users to share posted content on their Twitter accounts using a simple web-based sharing button or via email/mobile using a unique “2Twitter” email address. The problem with this service is that Flickr “should have allowed users to choose to auto-tweet about new batches of photos without having to select each pic individually after the fact“.
  • Tweetphoto: this service has the following unique features: allowing automatic geo-tagging of photos sent from GPS enabled phones, providing information on how many people have looked at the photos, in addition to allowing for direct commenting on those photos.
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