The debate of how twitter will be able to make green to materialize its success has been a contentious question on the minds of many in social media. There has been a lot of talk about the different models that Twitter can take up, and Twitter has just taken the first step on adopting a model.
So, Why Is It Taking This Long?
With about 51.6 million visitors (as of July – comScore), Twitter is still not able to see the dollar sign in all those eyeballs. The problem has been that the nature of Twitter creates some obstacles that require quite the creative model to overcome. Twitter’s claim to fame has been its accessibility and simplicity, whether it’s in the millions of ways that you can access the service or the openness of its API, it has been loved for those qualities. Yet those same qualities are complicating the answer to our original question. The fact of the matter is that they don’t serve ads because they fear alienating their users, especially that Twitter has a lot of users who never access the website directly and only use it through other clients and services. But things are starting to shift and it seems that Biz Stone is shuffling its feet towards settling on a business model.



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