Bros Icing Bros — Learn Social Media by Example

What is it about?

Fans have always taken the control of the brands that they love, and social media gave them the platform to voice their fanaticism and be heard. We have seen it time and time again and never gets old.

About the campaign

The Latest Drinking Game

There is a new drinking game that is taking college campuses across the states by storm, it originated in the bro houses of the colleges of South Carolina.

Bros are infamous for collar-up polo shirts, live strong bracelets, slippers and spending way too much time drinking and playing video games. In the culture of the frat house, there is a consistent pressure on the bros to prove just how un-gay they are, and there is nothing more insulting to a bros reputation than being seen drinking a pussy drink such as Smirnoff Ice. And from that lore the Icing game rose.

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