Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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What Color Is Your Bra? — Learn Social Media By Example

Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

Just think about the many things that might cause the wear and tear that leads to abnormal cell growth—pollutants, hormones, pesticides, smoking, alcohol use, obesity, stress….” Marisa Weiss M.D., president and founder, breast radiation oncologist, Philadelphia, PA (Learn more)

In order to help spread awareness of this life-threatening disease, this campaign was initiated. Although the campaign’s origins are yet unknown to us, “What Color is Your Bra?” simply urged women to post their bra color on Facebook.

Campaign Objectives & Goals:

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Facebook Bra Color Updates

A blogger for awareness of breast cancer reported the following: “I was confused all morning,  figured I’d sort it out sooner or later… So, like every good Facebooker, I played along by peeking in my shirt and updating my status: Beige. What I turned up on the Internet is that the purpose of this color thing is to simply raise awareness of breast cancer“.

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How Social Media Helps Spread & Promote Fanaticism!

I can’t help but wonder about the many ways social media actually helps fanatics spread their fanaticism, share their excess convictions and about the influence of that on communities and interactions!

Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

In efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

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Happy New Year – From Thoughtpick Team

Happy New Year – From Thoughtpick Team

Goodbye 2009!

The Thoughtpick team would like to extend their greetings and wishes for a happy 2010 to all of you tweeple, bloggers, Facebook lovers, Mixxers, Diggers, Redditors and other faithful social media users :)We hope this year will bring you more love, smiles, knowledge and new unique experiences!

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Is Digg really “Dead”: Statistics Show Otherwise!

Is Digg really “Dead”: Statistics Show Otherwise!

Digg's rank on Alexa.com (ranking 105 as of Nov 09)

A recent article published via cnet claims that "Digg is dead"! It then goes on to blame both Facebook and Twitter for the "kill" and the "burial". I tend to highly disagree.

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How Safe Are You? Privacy and Risks in Social Networks

How Safe Are You? Privacy and Risks in Social Networks

twitter, dangerous, evil

How Safe are you on social media networks? are you putting too much information on the web placing you at risk from identity theft, blackmail, harassment, even stalking and murder ? Let us look at some of the incidents that were facilitated through social networks and tips on how to keep your identity safe.

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Sweden Uses Social Media to Connect with MENA Countries

Sweden Uses Social Media to Connect with MENA Countries

YLVP Participants

Young Leaders Visitors Program is an intercultural youth program that focus on social media as a way to build a stronger relationship between Sweden and the MENA region.

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Are bloggers influencers, journalists or both? Does it matter?

Are bloggers influencers, journalists or both? Does it matter?

Cartoon: If superman would blog. Thanks to @Boris.

Bloggers are gaining power all over the world; A recent survey showed that they prefer to be treated as influencers rather than as journalists. Is there a difference? does it really matter?

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How is Social Media Reshaping the News Industry?

How is Social Media Reshaping the News Industry?

NY Times on Twitter

Social Media has set a new milestone in the history of media and re-defined the way people access information. News Media outlets are changing their business model in many ways to harness social media powers.

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