Bloggers are gaining power all over the world; they have created their own communities and are excelling in different social media and networking media channels that in turn allow them to reach more and more people. This gain of status made bloggers a target for PR people to help promote different products/services/ideas.
Cartoon: If superman would blog. Thanks to @Boris.
A recent survey by PR agency Text 100 claimed that the majority of bloggers prefer to be treated as influencers rather than as journalists. While I don’t see the contradiction here – one doesn’t negate the other – I do understand why bloggers favor the influencing label. It implies power and spare them the hectic and liability that comes for being a journalist. But, I can also see why journalists as well aspire to becoming influencers. It is a privilege to be able to affect people in a way or another.
But who is really a blogger and who is a journalist? More journalists are having blogs of their own, and more bloggers – through their blogs – end up working as journalists for established newspapers/magazines. There are also people like Danny Sullivan, who is a self identified journalist who uses his blog as his publishing platform. Is it about publishing platforms? or about the way of writing and level of credibility?
We all know that journalism is a tough job. It is about trying to get it right every single time. There is a level of liability that defines being a journalist which is much higher than the one set for an average blogger. After all, a journalist usually represents, besides himself, an entire organization which has a unique image, policy and character to uphold!
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