Stat Box
Brand: Skittles (Food Industry)
Campaign Website: http://www.skittles.com/
Channels Used: Facebook, YouTube, Wikipedia, Flickr, Twitter.
Appeal: Innovative approach, complete outsourcing to popular websites.
Target Audience: Children and young adults.
Multi-Million Dollar and Experimenting
Often, the people who dare to experiment with client-facing channels are small, up-and-coming initiatives, or corporations that have “innovation” tied to their brand values (like Apple).
Meanwhile, when a brand like Skittles, that has been mostly the same for the past seemingly million years, dares to go all out with a rather insane experiment, there is a backlash.
At least, from the marketing side.
Backlash, shmacklash! What do marketers know anyway?
Skittles Social Media Use
How To: Utilize Social Media for Voicing Worries & Sharing Concerns!
Confusion!
Maybe misery enjoys company, maybe it doesn’t. Either way, the truth of the matter remains to be that whatever an individual maybe going through, regardless of how positive or negative it may be, being able to voice and share concerns, sorrow, anger and worries usually makes the burdens less and more bearable!
Therefore, this post is dedicated to answering the following questions: Could social media really help people in distress? Does it have the ability to reduce stress, anxiety and confusion through its different venues? Is being open and sharing personal feelings and experiences through social media positive?
Speaking from Personal Experience:
Privacy is a very highly valued element in one’s life. That is a given. Yet, sometimes, when your close friends’ advice seems to be scarce or redundant and you have different conflicting thoughts which you, yourself, are unable to resolve or handle, exposing part of yourself through a viral medium, such as social media, might actually bring positive outcomes!
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