Dell vs. Toshiba – Death Match via Youtube, Facebook & Twitter…

Is social media turning into one of the main reasons for purchasing trendy, fashionable and tech products these days? Could a brand’s wrong utilization of social media affect its image negatively? Is it fair to solely depend on web marketing and social media channels (such as Youtube, Twitter and Facebook) in order to decide whether to purchase a certain brand or its competitor?

A month or more ago, I published an article about Blackberry Storm vs. iPhone 3G. I noticed that our readers really enjoyed this type of topics. Therefore, the ThoughtPick team, and after an idea-loaded brainstorming session, decided to turn this type of posts into a series: Social Media & Web Marketing Wars!

A Little Bit of History…

Before moving on to evaluating the effectiveness of their social media utilization, it is only fair to talk a little about Dell and Toshiba’s histories.

Let’s begin with Dell. Dell was established in 1984 by Michael Dell and it employs more than 76,500 people worldwide as of 2009. “Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind Hewlett-Packard. The company currently sells personal computers, servers, data storage devices, network switches, software, and computer peripherals”.

As for Toshiba, it was founded by the merging of two companies in 1939. Toshiba America Information Systems was created in 1989. “Toshiba is the world’s fifth largest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S., Acer of Taiwan and Lenovo of China.

Dell & Toshiba… “Social Medially”!

As a crucial part of my research, I made an effort to cover 4 important aspects of Dell and Toshiba’s online presence, especially when it comes to social media platforms: Twitter, Youtube, Facebook and Blogs.

1. Twitter:

What does Dell conduct itself on Twitter?

Dell seems to very well understand the power that Twitter is able to equip it with and appears to be doing the most it can to reap the benefits of having a strong presence as a Twitter user:

What are you working on? Top 5 Enterprise 2.0 Platforms Reviewed

Communication has always been a key factor in determining the efficiency of how companies do business. For a long time, fax, telephone and email managed to facilitate business communications and saved companies a lot of time and effort. Today, social media comes into play, it opens new channels that give any company’s communication methods a whole new untapped dimension. From Wikis and shared feeds, to online real-time collaboration and microblogging, there is a new generation of platforms that aim to tackle this area and give your business the tools it needs to fit as a 2.0 enterprise.

Most Popular Enterprise 2.0 Social Platforms

We, here at Thoughtpick, were interested in researching the Enterprise 2.0 social platforms out there. Obviously we found many, we checked out most of them and decided to bring you the 5 most popular ones according to compete stats, with Yammer being the most popular.

Below are the top 5 picks along with our opinion:

1. Yammer: It takes microblogging to the Enterprise Arena. It provides a simple way for employees to connect and share by posting short – 140 char – messages. It builds on Twitter’s concept that we have all grown accustomed to, and adds corporate necessary options such as employee profiles, file sharing, groups and organizational charts. Recently it rolled out some new features that include a revamped iPhone app, “like” options, threads and an improved search.

Thoughtpickers’ opinion: The power of Yammer – like Twitter – lies in its simplicity. It provides a very simple and clean interface that allows for easy flowing interaction between employees – interaction that is built on 140 char text messages. Yammer is mainly a microblogging tool and thus it lacks some features that other Enterprise 2.0 social platforms offer such as wikis and feeds. With over 40,000 companies worldwide signed to Yammer, one should not neglect the power of this tool. It’s worth checking out.

Social Media & NGOs: Crossing Boundaries & Building Bridges!

Can social media help Non-Governmental Organizations achieve their humane goals and objectives? How could social media be utilized efficiently and effectively in order to promote noble causes and humanitarian concerns?

50 Top Noise-free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 2

Below you will find our second specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising 3) Design, 4) SEO, 5) Motivational & More.

Sweden Uses Social Media to Connect with MENA Countries

Sweden Uses Social Media to Connect with MENA Countries

YLVP Participants

Young Leaders Visitors Program is an intercultural youth program that focus on social media as a way to build a stronger relationship between Sweden and the MENA region.

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You’re not a writer? Try Tumblelogs!

You’re not a writer? Try Tumblelogs!

Example Tumblelog (http://project.ioni.st/)

Many of us dream to have the ability to express ourselves fully and openly to the world surrounding us. Many often opt to, maybe one day, become great writers, and have the ability to write about what we feel, what we learn, the things we see, our experiences, the sensations we go through and the […]

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Top 7 Crimes Best Bloggers Commit!

Top 7 Crimes Best Bloggers Commit!

Crimes a Blogger can commit :) ... Thanks to "Call thedoctor" of Flickr

Here is a one stop read of the top 7 mistakes that bloggers and site owners fall into after creating original and unique pages...

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The (endless) Table of Social Website Platforms for Businesses!

How is Web 2.0 helping everyone stay connected in the business world? What are social website platforms, who are their main users and how do they promote business endeavors and initiatives? How can you find the best website to help you attain the reach and success you aim for? Thoughtpick always thinks of you when […]

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