The Counter BP Social Media Campaign

The BP oil spill has been a PR nightmare for the company and they have been working hard on organizing a social media campaign to counter and ameliorate the public’s view of the brand. The public, on the other hand, have used social media in very creative and effective ways to shine light on certain aspects of the disaster and express their scorn for the BP brand and how they have handled things with one misstep after the other.

We will be looking at how the public manifested its psyche on several different social media fronts:

Twitter

Twitter has been at the forefront of taking jabs at BP, The fake BP Public Relations account – @BPGlobalPRhas been a run away hit with fans and has been taking sophomoric jabs at the company and providing its fans with the highest quality of satire. The account has almost three times as many followers as BP’s official Twitter account. To BP’s credit, they have reacted greatly to the satirical nature of the account and didn’t wage a crusade against it. Some even go as far as saying that the account is managed by BP’s real PR to lighten up the atmosphere around the company’s name.

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