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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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Social Media Trends for Businesses [video]

Social media = More power to the people With the strong presence of social media, every social media user can have a voice and share his/her opinions with the world. Advertisers now are targeting social media more and more since they understand the major role it plays in attracting customers, building brand loyalty and boosting […]

Old Spice “The Man You Could Smell Like” Campaign — Learn Social Media By Example

If I were to ask you the following question: What differentiates a good social media campaign form an extraordinary one? What would your answer be? Mine would definitely be: Old Spice “Re:Tweet” Campaign!

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USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today

The #AmericaWants hashtag contest was created as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

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Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Heinz Ketchup on Twitter

In efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

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Learn Social Media by Example: The Zack16 Campaign

Learn Social Media by Example: The Zack16 Campaign

Comment on Youtube

The Meet Zack Campaign by Leo Burnett USA is quite the fascinating and boundary decimating campaign. It really pushes the limits of what kind of approach a marketing campaign can take and it blurs the lines of what is an ad.

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How to Brand Yourself Online

How to Brand Yourself Online

Flex your muscles. Photo by Happeningfish

One of the most important facets of personal branding is establishing a strong identity online. The internet is a very essential platform for an individual’s image, on personal and business levels. So how do you brand yourself online?

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