This article was written as part of our first article exchange with Brian McDaniel (@bkmacdaddy on Twitter). Brian wrote us a great article entitled ‘Google Wave: First Impressions from Real People, Not “Experts”‘ which got more than 700 views and 50 RTs in under a day. In exchange, we wrote this article (click here to read full copy at bkmacdaddy.com) for his blog. Enjoy!
“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps”. Mary Kay Ash
Celebrating Success By Michael D. Brown
Whether we like it or not, people – customers- are and will always be the main focal point of any marketing, promotional and research and development efforts. They are, as the quote above clearly indicates, the real assets of any business with which it can’t operate or function without. Therefore, when considering the best practices for promoting any brand or product, through social media or offline, the first thing the company has to consider is its target audience, in terms of demographics, education, backgrounds, likes, dislikes and so on and so forth.
Yet, since the simple marketing mix theory consists of 4 main elements: product, place, promotion and price, the tricky part is figuring out the right mix that suits a liquid medium such as social media.
Therefore, this article will discuss, in details, the best 10 top tips and ideas that can help steer a brand towards success and away from mistakes that might lead to utter failure and losses!
[read full version at bkmacdaddy.com]
Learn Social Media By Example: Dunkin Donuts Campaign
Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Brand: Dunkin Donuts
Campaign URL: Not available anymore
SM Channels Used: Facebook, Twitter & Blog
Appeal Used: Prizes (air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more)
Target Audience: US Social Media users, both genders and all ages
Date: June, 2009
Campaign Duration: N/A
Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!
[read full article >>]