Augmented Reality Campaigns — Learn Social Media by Example

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center, 40% of internet users claim to have “never” clicked an ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on online ads, as well as their habitual ignorance of their mere existence, marketers have been trying to find out new ways and tricks to make their ads more appealing and engaging for internet users.

One of those exciting new technologies is augmented reality adverts that allow the audience to utilize elements from their environment and engage with the ads; adding an element of excitement and fun to marketing. There are several examples for ads that utilize augmented reality and they are all quite innovative in their own way.

Burger King’s $1 Menu Ad

Success 4/5, Virality 2/5, Innovation 5/5, Feels like an ad Yes, Brand visibility 5/5

This is a brilliant ad created by Crispin Porter Bogusky agency and it was showing up on websites for a while.

Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

While elaborate campaigns can be great, it is often sufficient to just pull one BRILLIANT idea out of your sleeve.

Burger King did that with “Whopper Sacrifice”, a simple Facebook app that got more buzz and love than 10 elaborate campaigns combined. Here’s how they did it…

The Idea: Sacrifice Ten Friends For a Whopper

The "Whopper Sacrifice" also had a nice interface

The "Whopper Sacrifice" also had a nice interface

Think about it. Which 10 of your Facebook friends are you willing to unfriend for a free whopper? I can think of around a 100.

The idea behind this application is hilarious. Use the Facebook app “Whopper Sacrifice” to delete 10 people from your friends list and get a free hamburger coupon.

Now is the time to put your fair-weather Web friendships to the test,” the Whopper Sacrifice site explains. “Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.”

Oh, what people wouldn’t do for a free hamburger!

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