T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

10 Worst Things about Facebook [Part 2]

Welcome to part 2 of the 10 worst things about Facebook that you should keep an eye out for:

10 Worst Things about Facebook [Part 1]

I have recently deactivated my Facebook account and frankly, I feel a relief I never experienced since I set up my Facebook account sometime back in 2007.

Therefore, I will be sharing with you the 10 worst things about Facebook that you should keep an eye out for:

The Social Network: Where Are They Now?

The Social Network: Where Are They Now?

Mark, Dustin and Chris

The Social Network has been recieved extremely well by critics across the boar, earning a 97% from Rotten Tomato and being compared to classics such as 'Citizen Kane' and 'Rashomon' . The movie is superbly directed and script is impeccably written, and hell even Justin Timberlake gave a solid performance in his role of Napster creator...

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5 Top Tips for Engaging Your Audience Starting Every New Year!

5 Top Tips for Engaging Your Audience Starting Every New Year!

Happy Tweets!

5 tips for engaging your audience starting every new year!

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CityVille — Apps Using Social Media Brilliantly

CityVille — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are. Today’s application is: CityVille.

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10 Must-Know Advantages & Disadvantages of Social Media

10 Must-Know Advantages & Disadvantages of Social Media

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture...

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Social Media Trends for Businesses [video]

Social media = More power to the people With the strong presence of social media, every social media user can have a voice and share his/her opinions with the world. Advertisers now are targeting social media more and more since they understand the major role it plays in attracting customers, building brand loyalty and boosting [...]

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Hottest 10 Items Stolen Online [cool infograph]

Hottest 10 Items Stolen Online [cool infograph]

Top 10 Hottest Items Stolen Online Plus 26+ Interesting Facts on Internet Shopping & Fraud

People at superstoresearch.com created an interesting and informative infograph discussing credit card fraud online aiming at raising awareness of the issue and educating consumers on how to protect themselves from while. While the infograph is wordier than the norm it is well worth the time as it contains a lot of valuable information. ...

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