Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook (http://www.facebook.com/drinkcoba) and followers on Twitter (http://twitter.com/drinkcoba) will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

Win $10,000 from Apple for Downloading the 10 Billionth App

Do you want a chance to win a $10,000 iTunes Gift Card from Apple? Only about 2.5 years after the launch of the Apple App Store, Apple is about to celebrate the 10 billionth app download!

Idea & Objectives:

Similar to what they did when the iTunes Store reached 10 billion downloads, Apple is celebrating by giving away a $10,000 iTunes Gift Card to the lucky person who downloads the 10 billionth app.

App Store 10 Billion

App Store 10 Billion

: 4/5
: 3/5
: 3/5
: Yes
: 4/5

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