Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

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Looking to Use “Rent-A-Girlfriend” Service? Think Again!

A fake French website has revealed something both tragic and pitiful in our modern society by offering to rent men girlfriends who are able to stun relatives, friends or business partners with their charm and beauty.

Looking to Rent a Girlfriend?

Looking to Rent a Girlfriend?

loueunepetiteamie.com (translatable as rentagirlfriend.com) asked the following questions last month: “Have you had enough of being alone? Had enough of your wife?” It further stressed that the “rental services” it offered were strictly non-sexual.

End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they “Stand Up & Take Action” against poverty.

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CityVille — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: CityVille.

Facebook Cartoon Character Campaign — Learn Social Media By Example

Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

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Go Green Twitter Sweepstakes — Learn Social Media By Example

Go Green Twitter Sweepstakes — Learn Social Media By Example

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

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Texas Hold’em Poker — Apps Using Social Media Brilliantly

Texas Hold’em Poker — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that Zynga’s Texas Hold'em Poker is using to make the most of social media. In other words, what is making this app as “spreadable” and “viral” as it is.

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

The concept was simple; dog bloggers had to write a blog post about Pedigree's adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company's new Healthy Longevity dog food to an animal shelter.

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Millionaire City — Apps Using Social Media Brilliantly

Millionaire City — Apps Using Social Media Brilliantly

We will be looking into the tricks and methods that Millionaire City is using to make the most of social media. In other words, what is making this app as “spreadable” and “viral” as it is.

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Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: "Dazzle the Rainbow" which is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

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