T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.

Verdict

Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

Coba Uses Social Media for Rebranding

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

: 4/5
: 5/5
: 5/5
: No
: 4/5

Gizmodo’s Shooting Challenge: Photomosaics

Gizmodo’s Shooting Challenge: Photomosaics

Lead photomosiac by Dan4th

Gizmodo seem to be on a role with yet another amusing and viral challenge for their friends and followers!

Read entire post »
Add your comment

Diet Pepsi Beckham Viral Video

Diet Pepsi Beckham Viral Video

Twitter Debate of The Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the [...]

Read entire post »
Add your comment

Internet Responds To Nathan Fillion: HelpNathanBuyFirefly.com

Internet Responds To Nathan Fillion: HelpNathanBuyFirefly.com

Firefly Cast

If you would like to know just how powerful Nathan Fillion (Captain Malcolm Reynolds) is, all you need to do is look at how is fans are taking any suggestions to resurrect his show, FireFly, despite a highly unlikely success rate!

Read entire post »
Add your comment

Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

Twitter tweets about Kraft Mac & Cheese

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity to give some kudos to the brilliant marketing minds behind Kraft's latest social media driven campaign!

Read entire post »
Add your comment

Hyundai’s Cure Crampomitosis Campaign

Hyundai’s Cure Crampomitosis Campaign

Hyundai gets creative!

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that with their new Cure Crampomitosis Charity Campaign!

Read entire post »
Add your comment

The Sun: Page 3 — The Woman You’d Love Your Woman to Be Like

I recently came across the following imitation of that campaign, designed for The Sun's Page 3. The campaign is an exact copy of the Old Spice campaign with the only exception of having a woman posing as the main attraction instead of the handsome hunk!

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.