“Impact Your World” — A Campaign By CNN

CNN’s “Impact Your World” examines a variety of topics and how news makers and you are impacting the world. Get informed, connect to organizations and share how you have made an impact.

Campaign Objectives & Mission:

CNN's New Initiative

CNN's New Initiative

Impact Your World is a CNN initiative that empowers CNN’s viewers to take action on the news they consume.

This simple equation illustrates the value behind this campaign:
Information + Action = Impact

CNN’s Impact Your World is an empowerment initiative that gives people an opportunity to interact with and respond to the news. CNN connects the worldwide audience to the interests, passions and causes they care about through the people and stories covered by CNN’s award winning journalists as well as by those presented by prominent figures and celebrities.

Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

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Win $10,000 from Apple for Downloading the 10 Billionth App

Do you want a chance to win a $10,000 iTunes Gift Card from Apple? Only about 2.5 years after the launch of the Apple App Store, Apple is about to celebrate the 10 billionth app download!

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Gizmodo Facebook Portrait Contest — Sam Spratt Gets Creative

Wishing for a better Facebook profile photo? Enjoying the illustrations done by our artist Sam Spratt? Then you’re going to love our latest contest, because it’ll leave fourteen lucky folks with profile photos custom-painted by Sam. Here’s how to win.

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End Poverty Millennium Campaign — Learn Social media By Example

End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they "Stand Up & Take Action" against poverty.

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Honda + Car Town Game = Awesome Social Gaming Campaign

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

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Facebook Cartoon Character Campaign — Learn Social Media By Example

Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

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Go Green Twitter Sweepstakes — Learn Social Media By Example

Go Green Twitter Sweepstakes — Learn Social Media By Example

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

The concept was simple; dog bloggers had to write a blog post about Pedigree's adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company's new Healthy Longevity dog food to an animal shelter.

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Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: "Dazzle the Rainbow" which is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

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