What Color Is Your Bra? — Learn Social Media By Example

Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

Just think about the many things that might cause the wear and tear that leads to abnormal cell growth—pollutants, hormones, pesticides, smoking, alcohol use, obesity, stress….” Marisa Weiss M.D., president and founder, breast radiation oncologist, Philadelphia, PA (Learn more)

In order to help spread awareness of this life-threatening disease, this campaign was initiated. Although the campaign’s origins are yet unknown to us, “What Color is Your Bra?” simply urged women to post their bra color on Facebook.

Campaign Objectives & Goals:

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Facebook Bra Color Updates

A blogger for awareness of breast cancer reported the following: “I was confused all morning,  figured I’d sort it out sooner or later… So, like every good Facebooker, I played along by peeking in my shirt and updating my status: Beige. What I turned up on the Internet is that the purpose of this color thing is to simply raise awareness of breast cancer“.

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The Gratitude Campaign — Learn Social Media By Example

To make the “thank you” sign, all you need to do is to simply place your hand on your heart, as though you’re saying the Pledge of Allegiance. Then pull your hand down and out, bending at the elbow (not the wrist), stopping for a moment at about the belly button with your hand flat, palm up, angled toward the person you’re thanking.

About the Campaign:

Sometimes, it is hard for us to sound the words “thank you” when we feel gratitude towards those we appreciate for serving our country or community, whether they are military personnel or others. This is how the idea for this campaign began…

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MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

It seems that MTV is catching a ride on the social media bandwagon that corporate siblings such as Paramount had with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age. In order to achieve this, MTV has teamed up with digital information service and marketer, Eventful, to launch a […]

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NHS Organ Donation Campaign — Learn Social Media By Example

The NHS Organ Donation Campaign aims to increase the number of people on the NHS Organ Donor Register. The need for organ donors never stops. Read more to find out how they do it.

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“Twisit Jordan” Courtesy of Queen Rania — Learn Social Media By Example

“Twisit Jordan” Courtesy of Queen Rania — Learn Social Media By Example

"Twisit Jordan" is two fold: Her Majesty has called out for people around the world to submit videos stating what they would like to experience in Jordan, while on the other end she called on Jordanians to submit videos that show how special Jordan is.

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Vaseline “Be Prepared” Campaign for India – Social Media By Example

Vaseline “Be Prepared” Campaign for India – Social Media By Example

Vaseline takes advantage of the fact that while white people in Europe and North America are swarming to tanning salons and picking up overpriced tanning creams to gain a bronze shade, people in South East Asia have a completely contrary appreciation to skin tones; they are obsessed with lighter skin.

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Old Spice “The Man You Could Smell Like” Campaign — Learn Social Media By Example

Old Spice “The Man You Could Smell Like” Campaign — Learn Social Media By Example

If I were to ask you the following question: What differentiates a good social media campaign form an extraordinary one? What would your answer be? Mine would definitely be: Old Spice "Re:Tweet" Campaign!

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Liberty Bay Books — Learn Social Media By Example

Liberty Bay Books — Learn Social Media By Example

Liberty Bay - UPCOMING EVENTS!

Some smaller businesses play it by the ear; their marketing methodologies are moment-based without deep thought to the outcomes. Others keep an eye out for change and take it into consideration when planning their marketing efforts. Liberty Bay Books in a great example of that.

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Emerson Salon’s New Business Model — Learn Social Media By Example

Emerson Salon’s New Business Model — Learn Social Media By Example

If you’re active on Facebook and Twitter, there is a fair chance that you might have heard of Emerson Salon; the social savvy salon that has enjoyed great success through channels like Facebook, Twitter and their blog. Read more & learn!

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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay's Happiness Exhibit Campaign

An attempt to try and separate social media users' efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting! For my first two brands, I chose Pringles vs. Lay's.

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