Not For Sale Campaign — Learn Social Media By Example

There are roughly 27 million people in slavery today. Most of these people are women and children. Many are forced into hard labor or prostitution against their will.

Modern day slavery is more prominent and more of an issue than any other period of slavery in recorded history.

There is slavery in the United States, Canada, Europe, Asia, and nearly every country across the globe. The U.S. State Department estimates some 800,000 people are trafficked worldwide each year. More than 17,000 of those people end up in the U.S.

Children are "Not For Sale"

Children are "Not For Sale"

Idea & Objectives:

“United to fight the global slave trade of over 27 million people”…

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: No
: 3/5

Starbucks’ Reusable Tumbler — Learn Social Media by Example

When they tell you: “Starbucks is everywhere“, you better believe them cause I saw it with my own two eyes!

So far, and throughout my stay in both New York and Washington DC, I was able to see and experience the popularity of the infamous Starbucks; a popularity which one would believe is only exaggerated on TV and in movies! However, in reality, all this is true people: almost 6 out of 10 pedestrians has a cup of Starbucks beverage with them at any time of any given day! Just try walking into one of the many branches spread all over the place, chances are you will have to wait in line to get your coffee, muffin or even your small bottle of water!

Still, Starbucks excels in social media!

The Infamous Starbcuks Logo

Although Starbucks seems to not need any more advertising efforts or social media campaigns for that matter, it still aims to make its way deeper and firmer in its current and potential consumers’ minds and hearts through its social media campaigns.

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: Yes
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Campaign for Liberty — Learn Social Media By Example

The Campaign for Liberty’s mission is to promote and defend the great American principles of individual liberty, constitutional government, sound money, free markets, and a noninterventionist foreign policy, by means of educational and political activity. 47,245 active and engaging people “Like” this on the campaign’s Facebook Fanpage, with comments reaching 125 per wall post…

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: No
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Be Positive Campaign — Learn Social Media By Example

Be Positive Campaign’s mission is to encourage young students to stay in school and to think more positive about the situations that are going on in there lives, to do positive things while achieving their goals and their dreams towards success.

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: No
: 1/5

DI’s Ad for Print Advertising — Learn Social Media By Example

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri

Dagens Industri had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market, they first thought of social media. However, they end up sticking to print advertising since it is "much simpler and easier"! This is the whole idea behind the Youtube video! The deduction is: social media is not always the right solution!

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Give a Damn Campaign — Learn Social Media By Example

Give a Damn Campaign — Learn Social Media By Example

Active fans on the campaign's fanpage

The only way we can truly achieve equality for all is if we all get informed and get involved. In other words, the only way to make a change is to give a damn - and that is how this campaign came to play.

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Free Hugs Campaign — Learn Social Media By Example

Free Hugs Campaign — Learn Social Media By Example

Hug the World

Free hugs is a real life controversial story of Juan Mann, a man whose sole mission was to reach out and hug a stranger to brighten up their lives. Read more to learn how he achieved his dream and got people interested and buzzing!

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USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today

The #AmericaWants hashtag contest was created as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

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Coca Cola’s Expedition 206 Campaign — Learn Social Media by Example

Coca Cola’s Expedition 206 Campaign — Learn Social Media by Example

Expedition 206 Team

oca-Cola is going big, real big, with this campaign! They are giving three people the chance of a lifetime to travel for 365 days to 206 destinations with only one mission: to search for and share the happiness of coca-cola with everyone they meet during their journey.

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International Campaign Against Honor Crimes — Learn SM

International Campaign Against Honor Crimes — Learn SM

Honor Crimes Must Stop

According to UN, over 5000 women and girls are killed every year by family members in so-called 'Honor Killings'. This campaign was created to call attention to this and help put an end to it!

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