Milk Mustache Campaign — Learn Social Media By Example

Some Milk Mustache Celebrities

Some Milk Mustache Celebrities

Milk is naturally nutrient rich like no other beverage – it’s nature’s wellness drink“! Therefore, making sure that milk is always on the table is an easy way to help build a strong family.

Idea & Objectives:

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

: 5/5
: 5+/5
: 5/5
: No
: 5/5

Campaign Review: Audi’s “The Tony Stark Challenge”

When I first got an email from M80 Advertising about the latest Audi-Iron Man 2 Innovation campaign, I was excited to write a quite positive review. The phrases “better living through technology” and the “Tony Stark lifestyle” got the geek in me worked up.

In their words:

Audi and Tony Stark are joining forces asking progressive individuals to refuse limitations, take risks and showcase their talent.  How well these forward-thinkers demonstrate “better living through technology” philosophy gets them closer to the Tony Stark lifestyle.

The Reward:

In addition to $15K in seed funding, the winner will receive VIP treatment: private helicopter tour of Los Angeles, test flight with ICON A5 aircraft, and behind-the-wheel drive of a 2010 Audi R8.

Digging more into the site and the campaign itself, I got less and less excited about this campaign. Here is why:

Amazing Flash interface for Audi's Iron Man campaign

Amazing Flash interface for Audi's Iron Man campaign

“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move” to help reduce children obesity. Read more to find out more on how, stats and lessons learned.

: 3/5
: 3/5
: 3/5
: No
: 2/5

The Human Rights Campaign — Learn Social Media By Example

The Human Rights Campaign represents a grassroots force of more than 750,000 members and supporters nationwide. This is how they did it and some major lessons to learn from them!

: 5/5
: 2/5
: 3/5
: No
: 5/5

The Tax Cannabis Campaign – Learn Social Media By Example

The Tax Cannabis Campaign – Learn Social Media By Example

Tax Cannabis Radio Ad

The Tax Cannabis Campaign aims to change California law to legalize Marijuana and allow it to be regulated and taxed. Learn more about the campaign's idea, objectives, buzz and lessons learned.

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Campaign for Safe Cosmetics – Learn Social Media By Example

Campaign for Safe Cosmetics – Learn Social Media By Example

SafeCosmetics @Twitter

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and make-up products. Therefore, and out of sincere concern for the consumers' health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

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Amnesty’s “Reach Out for Kenya” Campaign – Learn Social Media By Example

Amnesty’s “Reach Out for Kenya” Campaign – Learn Social Media By Example

Reach out for Kenya on Flickr

Stepping out of the ordinary and into a more viral and unique venue, Amnesty International decided to harvest the power of social media in order to promote its "Reach Out for Kenya" campaign.

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Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe’s “Real or Fake” Campaign — Learn SM By Example

Real or Fake? How to do it!

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration its target audience while tailoring an effective, customized method to reach them.

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Learn Social Media by Example: Food & Beverage Industry Lessons

Learn Social Media by Example: Food & Beverage Industry Lessons

Coke vs. Pepsi Ad

A concluding list designed to guide you on how to apply theoretical teachings and lessons learned to your upcoming social media campaigns.

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DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

Campaign Symbol

This campaign adopts an "innovative multilateral approach" to cancer research and public health cancer prevention.

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