Learn Social Media By Example: Dunkin Donuts Campaign

Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!

Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!

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Green is the New Black: A Mobile Campaign with Potential!

In fashion, black has always been “the trend”; it is a classic and never gets old, dull or boring.

Nowadays, I see green mobiles having the potential to turn into trendy and highly used and adopted phones, if special attention and clever strategic thinking are used to decide how they will be marketed, where and to whom.

Stay Connected, With a Cause!

As I read The Most Exciting Developments In Green Cell Phones, my interest in this category of mobile phones grew, encouraging me to find a unique and fresh approach to promote them in order to be a part of a bigger cause: helping the environment! I mean, who wouldn’t want to have a phone that uses solar power cells, non-toxic recyclable plastic and eco-friendly paints?

Sticky Phone concept by Liu Hsiang-Ling

Sticky Phone concept by Liu Hsiang-Ling

Since these phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit – or even addiction, combining fashion, trend, creativity and eco friendliness in one product should be able to pay off depending on some major factors.

Obama Warns: Facebook is a BIG BAD Wolf! [video]

In the two videos below, Obama warns about posting pictures or personal information on Facebook. Whether this is this another PR stunt or not, is not clear to me however it seems that even Obama has been stung by Facebook just like Zuckerberg was a few weeks ago!

Dramatic Chipmunk Starring in New LG Campaign [video]

Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals:humor, sex and emotional!

Mac vs. PC Windows 7 Ad: Broken Promises [video]

Is it ethical for Mac to use this type of advertising against PCs? I mean we do know it's true, but aren't Mac pushing it a bit too far with their new ad about PC's broken promises?

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“Gone Google – Global Campaign Preview” [video]

"Gone Google" Campaign: The clip with the analysis and the realizations.

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Mac Uses Comedy & Characters to Overpower Microsoft!

Mac Uses Comedy & Characters to Overpower Microsoft!

Timeline of Macintosh Models

Is viral marketing still the key to a brand's success? What are the main elements that steer a social media marketing campaign towards a "viral" positioning? What are the strategies and techniques some of the brand marketers use to gain a wide exposure?

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