10 Must-Know Advantages & Disadvantages of Social Media

Social Media Use

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century!

Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways!

5 Must-know Disadvantages of Social Media:

  1. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know!
  2. Using social media for marketing and advertising could be more time consuming than companies expect.
  3. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media.
  4. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!
  5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder’s. Check it out, it is absolutely amazing.

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Infograph: The State of the Internet Today

We believe that to pull off great online campaigns, you need to be familiar with the audience. Not your audience in particular, but the larger Internet audience that might com across your campaign. It is essential to keep the Internet’s demographics in mind when creating any online content.

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Google StreetView: Virtually Stealing Adspace

Google will soon introduce ad-retailing on outdated billboards in Google Street View.

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Social Media Says: DIAL 90999 For Haiti

Social Media Says: DIAL 90999 For Haiti

Screenshot of American Red Cross campaign

Following the devastating 7.0 magnitude earthquake in Haiti this Tuesday, the Internet population was looking online for ways to help.

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Youtube: Unintentionally Marketing Drug Use to Teens!

Youtube: Unintentionally Marketing Drug Use to Teens!

Although the internet has taken over almost every aspect of our daily lives, through certain random eye opening "awareness" campaigns being advertised over mediums such as Youtube, we are taking a risk of actually being the reason for introducing teens to many practices they might not need to be aware of!

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Ikea’s Social Marketing Genius

Watch that movie and weep. It’s not sappy of course, but its so simply brilliant it’s almost hard to bare. Ikea practically invents Facebook tag marketing. How? They use the photo tagging function where users were able to tag objects in photos of Ikea showrooms with their own names to win these very products. What [...]

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Verizon’s New Campaign Rocks! Should AT&T Be Scared? [video ads]

Some brands know how to use social media to their advantage while others don't! It's a rather simple statement that doesn't need too much explanations or justifications. I mean with all the noise out there, getting your message through needs certain elements and variables which, when ignored, could turn against you.

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User Manual: What to Expect When Using Social Media?

User Manual: What to Expect When Using Social Media?

Be Ware of Spam!

A categorized list pointing out the good, the bad and the ugly which one must expect to encounter through his/her use of social media channels, tools and platforms.

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