HTML5 + Google Street View = Music Video 2.0

M. Bamieh
Posted by M. Bamieh on September 16, 2010
Filed under Future of the Web
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The indie rock band from Toronto is no stranger to innovative and interesting music videos, their “Neon Bible” web music video was thoroughly amusing but its innovation is dwarfed by their latest release “We Used To Wait”.

The Arcade Fire

In this video, The Arcade Fire and Director Chris Milk create a holistically personalized music video  experience and they utilized HTML 5 technology to deliver it. The video starts by asking you to input your childhood home address after which it will pull images from Google Earth, and Google Street view and age them in order to incorporate them into their video giving the entire soundtrack a nostalgic feel. Midway through the video, the user is provided with the opportunity to write a postcard to the current resident of their childhood home bringing us full circle in our thoughts of how it felt to grow-up in our childhood home. There are also a few Easter eggs around the website as well.

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Interesting Facts about Facebook [Infograph]

M. Bamieh
Posted by M. Bamieh on August 5, 2010
Filed under Offbeat
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I was browsing the net for some interesting facts about Facebook to include in a presentation that I was preparing the other day and I thought of sharing some of this information.

50 Facebook Facts

RandomHistory.com created a list of 50 interesting facts about Facebook that I found really helpful, and the good part about the list is that it’s referenced; so you can quote with confidence.

The average Facebook user has 130 friends and sends eight friend requests per month.

[...]

In 2008, a 23-year-old woman named Lauren Michaels created a group titled “I Need Sex” on Facebook. Within 10 minutes, she had 35 members and soon attracted 100—50 of whom she eventually slept with. Facebook has since removed her page.

[...]

A 20-year-old IBM employee in Canada lost sick leave benefits from her insurer because her Facebook page showed “cheerful” photos while she was on paid sick leave for depression.

[...]

In Australia it is valid protocol to serve court notices to defendants on Facebook. A summons posted on Facebook is legally binding

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7 Eleven and Zynga Campaign — Learn Social Media by Example

M. Bamieh
Posted by M. Bamieh on July 16, 2010
Filed under Social Media By Example
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FarmVille is an extremely popular game on Facebook that is developed by Zynga. The game requires its player to plant and harvest their farms and maintain the crops and animals that live in the farm. The game is highly addictive and has managed to attract over 80 million active user of the app and has a huge fanbase. The Game recently released a widely anticipated non-Flash iPhone and iPad applications that will allow users to play the game while they are on the go (you can get it here).

Zynga the creator of FarmVille, Mafia Wars, YoVille and many other games teamed up with 7 Eleven to offer a retail tie-in for the convenience retailer’s products allowing players to redeem their Slurpees and ice-cream pints for some exclusive in-game goodies and perks.

Success: 4/5
Virality: 4/5
Innovation: 4/5
Feels like an ad: No
Brand visibility: 5/5
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Starbucks’ Reusable Tumbler — Learn Social Media by Example

Beirut
Posted by Beirut on June 23, 2010
Filed under Social Media By Example
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Starbucks is giving customers around the world a bold incentive to swap the paper cup for a more eco-friendly option. This effort is just one of the ways Starbucks is collaborating with customers to reduce environmental impacts. Read more to see how Starbucks is able to use social media to its advantage.

Success: 4/5
Virality: 5/5
Innovation: 4/5
Feels like an ad: Yes
Brand visibility: 5/5
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