What Color Is Your Bra? — Learn Social Media By Example

Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

Just think about the many things that might cause the wear and tear that leads to abnormal cell growth—pollutants, hormones, pesticides, smoking, alcohol use, obesity, stress….” Marisa Weiss M.D., president and founder, breast radiation oncologist, Philadelphia, PA (Learn more)

In order to help spread awareness of this life-threatening disease, this campaign was initiated. Although the campaign’s origins are yet unknown to us, “What Color is Your Bra?” simply urged women to post their bra color on Facebook.

Campaign Objectives & Goals:

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Facebook Bra Color Updates

A blogger for awareness of breast cancer reported the following: “I was confused all morning,  figured I’d sort it out sooner or later… So, like every good Facebooker, I played along by peeking in my shirt and updating my status: Beige. What I turned up on the Internet is that the purpose of this color thing is to simply raise awareness of breast cancer“.

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“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

Campaign Logo

Campaign Logo

According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.

In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.

Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”

Idea & Objectives:

For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!

“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.

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DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

This campaign adopts an “innovative multilateral approach” to cancer research and public health cancer prevention.

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