Honda + Car Town Game = Awesome Social Gaming Campaign

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

: 4/5
: 5/5
: 5/5
: No
: 4/5

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri, a Swedish financial newspaper, had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market.

Idea & Objectives:

Dagens Industri

Dagens Industri Swedish Newspaper

Their first idea for a solution was to build a Zoo just outside Stockholm, the capital of Sweden, and invite the company’s clients and employees. Following that, they would use Facebook, Twitter, YouTube, Bambuser, MySpace and flash mobs, with product placement to match.

To back the campaign offline, they would produce and distribute stickers, soft zebra toys and cryptic messages all around town.

However, they end up sticking to print advertising since it is “much simpler and easier“. This is the entire idea behind the Youtube video!

The message is: social media is not always the right solution.

At the end of the day, Dagens Industri is a news paper and they’re advertising… print advertising.

: 5/5
: 5/5
: 4/5
: No
: 3/5

Toyota Turns To Twitter To Repair Its Image — Learn Social Media By Example

Toyota’s reputation was heading downwards towards the pits and a lot was at stake! Therefore, a fast, effective and even cheap response, Toyota turned to Twitter to redeem itself and yet again, repair its image worldwide!

: 3/5
: 4/5
: 3/5
: No
: 5/5

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