Hyundai’s Cure Crampomitosis Campaign

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that!

Hyundai gets creative!

Hyundai gets creative!

Campaign Idea & Objectives:

“Millions of compact car drivers are fighting against leg-buckling Crampomitosis, caused by a chronic lack of leg room. These choice-starved people have knees riddled with teeth marks, toes pointing in impossible directions, and seemingly no choice when it comes to a comfortable car to drive”. Hyundai

It is essential to mention here that Crampomitosis is a made up condition that Hyundai have invented to help call attention to their Social Good Imitative.

Hyundai is donating $0.50 to Americans for the Arts for each person that joins their Facebook Causes page up to a max of $25,000 but they will also match every $1 donation with another dollar again unto a max of 25k.

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Honda Accord Crosstour — Learn Social Media by.. Failure

Ugly? or Fugly?

Ugly? or Fugly?

It’s time to talk about a campaign that failed miserably. This is one of those!

Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn’t help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.

Car manufacturers had a fairly simple marketing cycle for their cars, they would unveil their cars at international shows, have specialized publications which depended on handouts from the industry review their cars and make sure that the reviews are gentle and not scathing, and then wait for the people to decide with their bucks whether the car will flop or not.

The internet and social media changed everything, now everyone and anyone is a critic and if you are at the bad side of your audience on the internet then the whole world will know about it. So when car manufacturers like Ford and Honda tested the waters of social media marketing some of them forgot that on social media the audience is in control.

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