Can social media help Non-Governmental Organizations achieve their humane goals and reach their charitable objectives? How could social media be utilized efficiently and effectively in order to promote noble causes and humanitarian concerns? Could social media negatively harm the messages that NGOs try to spread throughout the world?
A Brief Introduction
In one of my recent posts, I discussed, in details, my thoughts about the great power that social media possesses in addition to my sincere faith that it has the ability to pave the path for world peace. The thought reoccurred to me yesterday in a rather different face and form: the power social media has to cross boundaries and build bridges especially in relation to the humanitarian causes that hundreds of NGOs peruse.
After the usual extensive research cycle every idea of mine needs to go through, I found myself able to list a hundred reasons why social media should be embraced by NGOs and how it could highly be benefited from in order to harness collective collaboration and bring about change.
Social Media & It’s Power…
We all know, for a fact, that the “new web” has transformed the way people interact and even the way they think! We also realize how social media platforms are now occupying a vital portion of many organizational and business strategies at different levels. Day by day, the need for utilizing these technologies for non profits is becoming more evident.
Social media platforms seem to have the ability to help NGOs through various ways, namely:
- Providing various strategic tools for engagement.
- Creating a means for building relationships with stakeholders and communities.
- Promoting networking and fundraising.
- Facilitating campaigning to a large, and sometimes even targeted, audience.
- Allowing for more space to spread the word at a cheaper cost.
- Reaching younger generations and having higher chances of getting them involved.
- Transparently telling a story through sound and visuals.