Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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The Human Rights Campaign — Learn Social Media By Example

Human Rights Campaign

Human Rights Campaign

The Human Rights Campaign represents a grassroots force of more than 750,000 members and supporters nationwide. As the largest national lesbian, gay, bisexual and transgender civil rights organization, HRC envisions an America where LGBT people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.

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Campaign for Safe Cosmetics – Learn Social Media By Example

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and make-up products. Therefore, and out of sincere concern for the consumers’ health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

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DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

This campaign adopts an “innovative multilateral approach” to cancer research and public health cancer prevention.

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Green is the New Black: A Mobile Campaign with Potential!

Green is the New Black: A Mobile Campaign with Potential!

Sticky Phone concept by Liu Hsiang-Ling

Green phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit - or even addiction!

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Social Media: The New Path to World Peace & An End to Racism?

Social Media: The New Path to World Peace & An End to Racism?

Twitter Visitors Country Rank

Will world peace always be a Utopian dream? Is open unrestricted communication between different cultures and across unlimited boarders the way to achieve world peace? Are social media platforms and services slowly paving the path to a better, more peaceful tomorrow for all with there is no room for racists?

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