Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

March 6, 2010

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

Stat Box

Brand: DoSomething.org
Campaign URL: DoSomething.org’s Campaign For Cancer Prevention
SM Channels Used: Facebook & Website
Appeal:
Emotional/Causes
Start Date: May, 2007
Duration: Ongoing

According to DoSomething.Org:

Campaign Symbol

Canceris the second leading cause of death in the world, killing 58 million people each year. The leading cancer in women is breast cancer, with 1.2 million diagnosed globally and killing 500,000 each year. Overall, 1 in 3 people will develop cancer in their lifetime, and 1 in 8 women will develop breast cancer – affecting almost everyone via a parent, sibling, child, other relative, or a friend. Moreover, cancer strongly disproportionately affects the poor, who have no access to modern medical care”.

Idea & Objectives:

Since cancer weighs heavily on the lives of those who suffer from it, this campaign has been developed in efforts to fund advanced health education and cancer research for cancer prevention (since the pace of cancer research is depressingly low, partly due to sparse government funding).

[read full article >>]

January 22, 2010

Green is the New Black: A Mobile Campaign with Potential!

In fashion, black has always been “the trend”; it is a classic and never gets old, dull or boring.

Nowadays, I see green mobiles having the potential to turn into trendy and highly used and adopted phones, if special attention and clever strategic thinking are used to decide how they will be marketed, where and to whom.

Stay Connected, With a Cause!

As I read The Most Exciting Developments In Green Cell Phones, my interest in this category of mobile phones grew, encouraging me to find a unique and fresh approach to promote them in order to be a part of a bigger cause: helping the environment! I mean, who wouldn’t want to have a phone that uses solar power cells, non-toxic recyclable plastic and eco-friendly paints?

Sticky Phone concept by Liu Hsiang-Ling

Sticky Phone concept by Liu Hsiang-Ling

Since these phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit – or even addiction, combining fashion, trend, creativity and eco friendliness in one product should be able to pay off depending on some major factors.

[read full article >>]

July 6, 2009

Social Media: The New Path to World Peace & An End to Racism?

Will world peace always be a “Utopian” dream? Is open unrestricted communication, amongst different cultures and across unlimited boarders, the way to  achieve world peace? Are social media platforms and services slowly paving the path to a better, more peaceful tomorrow for all?

World peace is a concept which all religions call for and yet seems to be almost unachievable taking into consideration the vast variety of global issues and world wide problems we are facing every single day at an incremental rate!

In theory, world peace is “an ideal of freedom, peace, and happiness among and within all nations and/or peoples. It is the professed ambition of many past and present world leaders.” Leaders aside, there seems to be a great power which accompanies a greater responsibility when it comes to nations and their peoples. Enter the role of social media.

Twitter Visitors Country Rank

Twitter Visitors Country Rank

Through monitoring my followers’ updates, I was quite shocked to find out that probably all of their tweets were utterly unbiased and even more so of an understanding and forgiving nature. Most of my followers actively try, continuously, to spread advice, tips and words of love, peace, awareness, motivation and unity although their ages, ethnicity, race, backgrounds, social status, traditions and country of origin may widely differ.

I was intrigued to find out more, therefore, through Twitter search, I made an effort to look for some of the global controversial topics using keyword search in efforts to see if what my followers are doing applies to every other Twitter user or not.

I searched a few hundred tweets for certain sensitive and racist keywords and our humble results were impressive: