“Impact Your World” — A Campaign By CNN

CNN’s “Impact Your World” examines a variety of topics and how news makers and you are impacting the world. Get informed, connect to organizations and share how you have made an impact.

Campaign Objectives & Mission:

CNN's New Initiative

CNN's New Initiative

Impact Your World is a CNN initiative that empowers CNN’s viewers to take action on the news they consume.

This simple equation illustrates the value behind this campaign:
Information + Action = Impact

CNN’s Impact Your World is an empowerment initiative that gives people an opportunity to interact with and respond to the news. CNN connects the worldwide audience to the interests, passions and causes they care about through the people and stories covered by CNN’s award winning journalists as well as by those presented by prominent figures and celebrities.

Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

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End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they “Stand Up & Take Action” against poverty.

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Jumo: The Social Network for Social Good!

What Jumo wants to achieve is a higher lever of awareness of the problems going on around the world through actively involving those of interest and helping them find a way, together, to make a change.

10 Must-Know Advantages & Disadvantages of Social Media

10 Must-Know Advantages & Disadvantages of Social Media

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture...

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Go Green Twitter Sweepstakes — Learn Social Media By Example

Go Green Twitter Sweepstakes — Learn Social Media By Example

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

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What Color Is Your Bra? — Learn Social Media By Example

What Color Is Your Bra? — Learn Social Media By Example

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

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“Twitter: The Movie”… Are You Kidding Me?

Once you think: “This can’t get any weirder!“, you find out that you were totally wrong! With Facebook’s “The Social Network” trailer becoming a hugely viral hit, it seems to make sense that real social networks would become breeding grounds for trailer spoofs. The latest: “Twitter: The Movie.”...

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Not For Sale Campaign — Learn Social Media By Example

Not For Sale Campaign — Learn Social Media By Example

The Not For Sale Campaign has a mission: to bring enough awareness about human trafficking to end modern day slavery in our lifetime. Read more to learn how they utilized social media to promote and spread this mission.

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Use of Social Media to Uncover Haitian Slave Labor in Florida!

This story of Florida's "Modern Day Slavery" might have never gotten around or reached the right people if it weren't for a combination of using Twitter, Youtube, Facebook and a mobile phone!

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