‘It Gets Better’ Campaign — Learn Social Media by Example


In the past few weeks, the LGBT community – especially in the United States – has been hard hit with stories of one teen’s suicide after the other. While gay and questioning teens have always been a high risk group when it comes to suicide and although programs like the Trevor project have been set up to provide aid, guidance and assistance for those teens, they are still cutting their lease on life in droves.

After the death of four teens all over the United states, the public sentiments culminated with the death of Tyler Clementi, a Rutgers University student who has committed suicide just last week after he has been bullied and black mailed by his roommate who live-streamed private videos of him on the internet.

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Learn Social Media by Example: Pepsi Refresh Project

The Pepsi Refresh Project

The Pepsi Refresh Project

With news about Tim TeBow Superbowl ad and CBS censorship filling up the headlines leading up to the Superbowl ad fest, there was another headline that was worth examining: Pepsi, a staple of Superbowl ads for 23 years will not be partaking in the marketing fiasco and instead will invest $20 million dollar in a Social Media campaign.

That’s how much of a major player social media has become in the world of marketing that a monolith such as Pepsi is willing to choose it over a Superbowl spot. Hopefully, the next generation will be able to experience some of the advertising gold like Pepsi vs. Coke commercials which usually premiere at the Superbowl.

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