“Impact Your World” — A Campaign By CNN

CNN’s “Impact Your World” examines a variety of topics and how news makers and you are impacting the world. Get informed, connect to organizations and share how you have made an impact.

Campaign Objectives & Mission:

CNN's New Initiative

CNN's New Initiative

Impact Your World is a CNN initiative that empowers CNN’s viewers to take action on the news they consume.

This simple equation illustrates the value behind this campaign:
Information + Action = Impact

CNN’s Impact Your World is an empowerment initiative that gives people an opportunity to interact with and respond to the news. CNN connects the worldwide audience to the interests, passions and causes they care about through the people and stories covered by CNN’s award winning journalists as well as by those presented by prominent figures and celebrities.

Milk Mustache Campaign — Learn Social Media By Example

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Does More Social Media = Shorter Product & Service Life Cycle?

Is the relationship between the life cycle of products and services inversely related to the use of social media? How does social media influence the perceptions and even usage of products and services, especially when it comes to the trendy, fashionable and high tech ones?

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