Hyundai’s Cure Crampomitosis Campaign

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that!

Hyundai gets creative!

Hyundai gets creative!

Campaign Idea & Objectives:

“Millions of compact car drivers are fighting against leg-buckling Crampomitosis, caused by a chronic lack of leg room. These choice-starved people have knees riddled with teeth marks, toes pointing in impossible directions, and seemingly no choice when it comes to a comfortable car to drive”. Hyundai

It is essential to mention here that Crampomitosis is a made up condition that Hyundai have invented to help call attention to their Social Good Imitative.

Hyundai is donating $0.50 to Americans for the Arts for each person that joins their Facebook Causes page up to a max of $25,000 but they will also match every $1 donation with another dollar again unto a max of 25k.

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First Dutch #Twedding… Who’s Next?

A week ago, Holland witnessed the events of the first wedding concluded via Twitter: The groom-to-be proposed via Twitter and the bride-to-be accepted in the same way. They invited people via Twitter and the actual wedding ceremony could be followed via Twitter as well.

“Twitter: The Movie”… Are You Kidding Me?

Once you think: “This can’t get any weirder!“, you find out that you were totally wrong! With Facebook’s “The Social Network” trailer becoming a hugely viral hit, it seems to make sense that real social networks would become breeding grounds for trailer spoofs. The latest: “Twitter: The Movie.” Simply put, this new movie will be [...]

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today

The #AmericaWants hashtag contest was created as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

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Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

In support of the charity for kids

If you go to Target's Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a "JibJab-like, NFL- and Valentine-themed" greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

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Social Media Says: DIAL 90999 For Haiti

Social Media Says: DIAL 90999 For Haiti

Screenshot of American Red Cross campaign

Following the devastating 7.0 magnitude earthquake in Haiti this Tuesday, the Internet population was looking online for ways to help.

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5 Ways for Using Social Media to Bring about World Change!

5 Ways for Using Social Media to Bring about World Change!

Dove of Peace

Is social media sufficient for bringing about change worldwide? Which social media channels and tools are actively involved in promoting causes? And how do we make the best of these in the little time we have within our daily routine?

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