Lacta: The Sweetest Part of Your Facebook

Lacta is the leading chocolate brand in Greece; the brand has been around there since the 70’s and, in a down market for chocolate, they have managed to keep their numbers in the green and grow their sales with creative marketing campaigns.

In 2009, they created the campaign that took Greece by storm: the Lacta “love in action” campaign asked people to submit their love stories to be made into a movie and, using crowd-sourcing, the people had a say in everything that was in the movie and the campaign which was developed by OgilvyOne Athens and was a huge success.

Now, Lacta and OgilvyOne Athens are back again with another great campaign which became viral and developed in a internet meme in Greece.

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