Cisco SPice — Learn Social Media by FAILURE!

What is it about?

With the runaway success of Old Spice’s brilliant campaign, the “creatives” at Cisco decided to do their own spin off of the campaign by basically copying it in an attempt to tag along for its meteoric rise.

About the campaign

Director of Strategic Communications, Doug Webster, basically fell in love with the Old Spice campaign so much that he decided to imitate it with certain changes so that it would fit the Cisco culture.

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