T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.

Verdict

Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

Coba Uses Social Media for Rebranding

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

10 Tips for Utilizing Your Facebook Fanpages

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

Top Anti-Valentine Sites, Apps, Pages & More!

Top Anti-Valentine Sites, Apps, Pages & More!

No, I won't Be Your Valentine!

This year, we will be taking the anti-Valentiners' side and we will be sharing with you the top anti-Valentine sites, tools & applications which you might enjoy - and even get a laugh out of!

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The David On-Demand Twitter Campaign

David Perez of Leo Burnett-Chicago really wanted to go to the 57th Cannes Lions International Advertising Festival in Cannes, and was willing to do anything to be able to get there. so the agency said OK if that's the case, you can go to the Festival but only if you agree to do anything anyone suggest to you on your Twitter account...

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Honda + Car Town Game = Awesome Social Gaming Campaign

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

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Should You Accept Your Parent’s Facebook Friend Request [Flowchart]

Should You Accept Your Parent’s Facebook Friend Request [Flowchart]

Accept or Not... That is the Question!

I came across this interesting flowchart on Mashable. The main idea of the flowchart is to guide Facebook users about whether or not they should accept their parents' friend requests based on certain criteria.

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[HOW TO] Getting the Elderly Up To Speed On The Internet: The Prerequisites

[HOW TO] Getting the Elderly Up To Speed On The Internet: The Prerequisites

Keep the options limited...

My mother is one of those people, she has been holding out from learning how to use a computer or browse the internet for the past 20 years, but now that everyone is just sending their photos through email and Facebook rather than through post, and they send each other message through the internet rather than through voicemail she...

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Hunch: The Decision Maker — App Review

Hunch: The Decision Maker — App Review

Make a Hunch?

It is very easy to become an expert at anything, all you would need to do is invest 10,000 hours learning and working in a specific domain to become an expert in it. That is you have the time for that, at 60 hrs/ week you will hit the 10,000 mark a few months after your 3rd year, for the majority of people they are lucky if they...

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