How Social Media Helps Spread & Promote Fanaticism!

Fanaticism is “a belief or behavior involving uncritical zeal, particularly for an extreme religious or political cause or in some cases sports, or with an obsessive enthusiasm for a pastime or hobby” – Wikipedia

As we all know, or at least should know, often, too much of anything has a great potential to bring about negative outcomes. Think about the riots in Armenia and Azerbaijan, the bloodshed in Yugoslavia, the political convulsions in India, the depredations against the Kurds in Iraq—all of these, and more, are mere illustrations of different forms and reflections of fanaticism.

With that in mind, I can’t help but wonder about the many ways social media actually helps fanatics spread their fanaticism, share their excess convictions and about the influence of that on communities and interactions!

This whole idea crystallized in my head as soon as I laid my eyes on a post recently published by New Mac Online, entitled: Apple Fanaticism. And although I must be very honest and admit that I am head over heals with my Mac, and that I have a deep hatred for PCs since most of the ones I owned broke down within a few months, this is just borderline scary!

Mac-Apple Tatoos!

Mac-Apple Tattoos!

Ikea’s Social Marketing Genius

Watch that movie and weep. It’s not sappy of course, but its so simply brilliant it’s almost hard to bare. Ikea practically invents Facebook tag marketing.

How? They use the photo tagging function where users were able to tag objects in photos of Ikea showrooms with their own names to win these very products. What they managed to do is: advertise their products socially, spread the love, and involve people in conversations.

This campaign was done by Forsman and Bodenfors, who have been working with Ikea since 1996. This is their first social media campaign.

Via Advertising/Design Goodness

“The Future Internet: Service Web 3.0” [video]

Is it wise to push for information to be handled solely by machines speaking to each other with minimum human interference? What is the degree to which privacy is compromised when utilizing semantic technologies? And do we have enough backup capacities to secure information in case of electricity cuts or natural disasters?

Dell vs. Toshiba – Death Match via Youtube, Facebook & Twitter…

Is social media turning into one of the main reasons for purchasing trendy, fashionable and tech products these days? Could a brand’s wrong utilization of social media affect its image negatively? Is it fair to solely depend on web marketing and social media channels in order to decide whether to purchase a certain brand or its competitor?

Twitter for Enterprise Debate: Would You Use It For Your Own Business?

Twitter for Enterprise Debate: Would You Use It For Your Own Business?

Let the debate begin!

A debate with 2 completely different opinions regarding Twitter and its usefulness for businesses vs. its disadvantages. Each debater represents 5 argument points for and against Twitter use for the enterprise. What's your take?

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Social Media & NGOs: Crossing Boundaries & Building Bridges!

Social Media & NGOs: Crossing Boundaries & Building Bridges!

Jump on! Image By: Matt Hamm

Can social media help Non-Governmental Organizations achieve their humane goals and objectives? How could social media be utilized efficiently and effectively in order to promote noble causes and humanitarian concerns?

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Do Larger Social Media Channels Always Have the Upper Hand?

Do Larger Social Media Channels Always Have the Upper Hand?

Got 69 points and 25 comments on Mixx, but not even noticed on Mixx!

What are the advantages and disadvantages of small scale communities vs. larger more popular ones? Is bigger always better? How does communication differ amongst larger social media channels as opposed to smaller yet more specialized ones?

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Karma-lization! The Pros & Cons…

Karma-lization! The Pros & Cons…

Is social media karma all what it's blown out to be? Or is it just an evil plot to alter behavior and manipulatively condition online users?

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Social Network Brainwashing! Be Vewy Vewy Caweful!

Are we gradually metamorphosing into brainwashed entities probing social networks to find a place where we can belong? Are we now the new breed of social networking junkies too blinded by our addiction that we are unable to see the intangible threads of silk wrapping us into the “web”? How and when did our lives […]

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