Tron Legacy Viral Campaign – Learn Social Media by Example

Tron Legacy

Tron Legacy

Tron is, by definition, a cult classic that spawned a video game, a comic book and an up and coming TV series. The movie was  released in 1982 to mixed critical review, while it had a solid story and featured the first heavy use of CGI in a feature film it never appealed to the critics or the general public. But there definitely were enough neon clothes and light cycle coolness to woo sci-fi fans across many generations.

As time went by and the movie picked up more and more fans, talks and gossip about a possible sequel started to emerge. Maybe a continuation of the original story, some said it might even be a remake that would bring it to the 21st century. Finally, in 2008’s  San Diego Comic Con, and after 26 years of anticipation, speculation came to a head and Disney featured a preliminary trailer of Tron Legacy.

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