Take a Break, Have an Orangutan Finger

Environmentalists are truly a unique breed; they are so driven and passionate about their causes and they see failure in apocalyptic terms making them very effective as campaigners and willing to employ any method that might aid them. One of the most renowned and well established organizations in the field of environmental activism is Green Peace International, which is celebrating its 40 year anniversary this year and which has expanded its network of volunteers to upwards of 2.9 million. Its causes are varied from protesting nuclear testing to saving the sea-life and campaigning for the preservation of endangered species.

Last year, the organization celebrated another success in the form of its Orangutan Campaign, which was one of the most successful social media marketing campaigns of 2010.

[warning the following video is graphic and is not suitable for all ages for its display of blood]

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Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: “Dazzle the Rainbow”.

Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Campaign Idea & Objectives:

The challenge was kicked off on October 18th,2010 at 12 noon, UK time. It featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

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