Using Social Media to Promote Haiti Shops to US Consumers

Social media is, yet again, being tested to prove its worth, not solely to brands, services and products but also to a country and its economy.

Gelman and Brown, branding and social media experts, have a mission: attracting Americans to help earthquake-devastated Haiti the best way they know how: by shopping. How are they planning to do this? Through using social media, of course.

This is really about the rebranding of this country in the eyes of the American consumer,” Gelman said.

Made in Haiti

Made in Haiti

In order to create a drive for Haitian products, Gelman and Brown launched a made-in-Haiti promotional campaign on Facebook – an ethical consumer movement helping to support the rebuilding of Haiti’s economy in the wake of the January earthquake. “Choose Haiti” now has more than 30,000 fans.

Thriving with a Fan Economy

Inspired by a brilliant and mind-opening presentation about the fan economy created by Bud Caddell, a strategist at Undercurrent, here are some ideas about thriving online through the fan economy; an economy pushed by fans of a certain product, rather than just blind consumers.

1. The Web Has Allowed Niche Communities to Form

While the Web initially started out as an anonymous place where everyone was treated equally, it quickly became a melting pot of ideas, preferences and passions. Every day, people are finding it easier to network with others who share their likes, even if they are super freaky (remember Beirut’s post about ridiculous yet popular Facebook fanpages?) — People are finding it easier to exclaim that “Hey! We’re fans of this!”

2. Spend Money on Fans

Spending money on fans equals more “retention, recruitment, R&D, and longevity”. That’s mainly because fans don’t just buy products, they also convince their friends to try them.
Due to the fact that Web users define their digital identity by rallying around the things they like (Facebook fanpages are a great example), it’s much easier to find cost effective ways of engaging users.

3. It’s Not Just About Money… It’s Also About Listening

Fans are practiced at voicing their opinions, and understanding their desires and motivations starts by listening to them, and answering their concerns. Fans want to be treated like they’re an essential part of the product, and they want people to listen to them.

Apple Should Definitely Reconsider its Overall Strategy – Now!

Regardless how many “screw ups” Microsoft will continue to bring to your PC and how many errors each of its operating systems has, there will be no real drop in Microsoft’s market share as long as Apple continues to sell overpriced Macs!

Nokia in 2015 – The Way We Live Next

In general, the Nokia 2015 video promises a better, more comprehensive and interconnected platform for communication and services through the Nokia devices. This all seems well and good, however, there are some concerns that need to be addressed!

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