A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.

Verdict

Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

5 Great Facebook Contest Ideas

FYI : According to Facebook Promotions Guidelines all contests need to be administered through 3rd party apps.

Sometimes, all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest. This will not only give people a reason to keep on checking your page, but it will also increase the exposure of your brand and excite new brand fans of to join your page. Here are some contest ideas that you can refer to for inspiration.

The “Tag” Marketing

Simply post a picture of your product or your brand on a weekly or monthly bases and ask your fans to tag themselves in various parts of the picture for a chance to win either the items tagged or some other prize. IKEA was probably one of the first brands to leverage this technique effectively and it was a great hit with their fans.

Scavenger Hunt

While a scavenger hunt might be a bit more taxing on the contestants, its benefit is that it forces contestants to check your information a bit more in-depth. You can create a scavenger hunt on Facebook by laying out a trail of clues that might stretch over from your social media presence into your website or even Google maps. Buick is about to run another contest in their series of city focused scavenger hunts, which have been very successful in the past.

A Chicago Scavenger Hunt

The Molson Canadian Intern for a Day Contest

When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

: 4/5
: 4/5
: 4/5
: Yes
: 4/5

Gizmodo Facebook Portrait Contest — Sam Spratt Gets Creative

Wishing for a better Facebook profile photo? Enjoying the illustrations done by our artist Sam Spratt? Then you’re going to love our latest contest, because it’ll leave fourteen lucky folks with profile photos custom-painted by Sam. Here’s how to win.

: 4/5
: 2/5
: 4/5
: No
: 4/5

Klick! Holiday Video — Last Day 31/12 [Hilarious]

The guys over at Klick made this clip for the holidays that includes “50 viral videos, Internet sensations, holiday movies and TV shows.”

Read entire post »
Add your comment

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today’s #AmericaWants Twitter Campaign — Learn Social Media By Example

USA Today

The #AmericaWants hashtag contest was created as part of USA Today’s larger “What America Wants” brand campaign, designed to illustrate USA Today’s connection with the American experience and readers’ engagement with the brand on multiple media platforms.

Read entire post »
Add your comment

How to Celebrate This Easter À la Social Media Style!

How to Celebrate This Easter À la Social Media Style!

Gourmet Gift Basket's Sweepstakes

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” Buddha Inspired by these beautiful words of love, sharing and wisdom, the Thoughtpick team brings you a compilation of various ways in which you can share the joy of [...]

Read entire post »
Add your comment

Tweet to Win: 15 Twitter Contests Listed – November 2009

Tweet to Win: 15 Twitter Contests Listed – November 2009

Win a Bing T-Shirt

Twitter contests emerged to be one of the simplest and most efficient means for companies and brands to promote their products. We, here at Thoughtpick, compiled a list of 15 running Twitter contests of November 2009 that offer some really decent prizes.

Read entire post »
Add your comment

Tweet to Win: 15 Twitter Contests Listed – Hurry up!

Tweet to Win: 15 Twitter Contests Listed – Hurry up!

Free Foo Fighters Tickets

Twitter contests emerged to be one of the simplest and most efficient means for companies and brands to promote their products. We here at thoughtpick compile a list of 15 running Twitter contests that offer some really decent prizes.

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.