Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Kraft's Mac & Cheese

Kraft's Mac & Cheese

Campaign Idea & Objectives:

The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.

Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.

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Cooklet — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: Cooklet.

The Application:

Cooklet Beta

Cooklet Beta

Cooklet is a culinary and social networking platform. The idea behind it is to organize recipes in easy to use interactive cookbooks. It is a place of sharing experiences among authors and users from all over the world.

10 Top Funniest Facebook Status Updates This Week [eps.9]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our ninth list of the 10 top funniest Facebook status updates.

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