Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Multi-Million Dollar and Experimenting

Often, the people who dare to experiment with client-facing channels are small, up-and-coming initiatives, or corporations that have “innovation” tied to their brand values (like Apple).

Meanwhile, when a brand like Skittles, that has been mostly the same for the past seemingly million years, dares to go all out with a rather insane experiment, there is a backlash.

At least, from the marketing side.

Backlash, shmacklash! What do marketers know anyway?

Skittles Social Media Use

Skittles Social Media Use

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