Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Kraft's Mac & Cheese

Kraft's Mac & Cheese

Campaign Idea & Objectives:

The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.

Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri, a Swedish financial newspaper, had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market.

Idea & Objectives:

Dagens Industri

Dagens Industri Swedish Newspaper

Their first idea for a solution was to build a Zoo just outside Stockholm, the capital of Sweden, and invite the company’s clients and employees. Following that, they would use Facebook, Twitter, YouTube, Bambuser, MySpace and flash mobs, with product placement to match.

To back the campaign offline, they would produce and distribute stickers, soft zebra toys and cryptic messages all around town.

However, they end up sticking to print advertising since it is “much simpler and easier“. This is the entire idea behind the Youtube video!

The message is: social media is not always the right solution.

At the end of the day, Dagens Industri is a news paper and they’re advertising… print advertising.

: 5/5
: 5/5
: 4/5
: No
: 3/5

10 Things You Need to Start Tweeting About!

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10 Tips on How to Get Your Writing Groove Back!

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If you're a writer and a blogger, your writing muse is very valuable! Therefore, and strictly from experience, I decided to share with you the top ten tips of getting your writing groove back!

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10 Tweeps Who Will [fill-in-the-blank] Your Creative Juices!

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Twoddler Tweeting Toy: Marketing Brilliance or Useless Gimmick!

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Do you remember Reddit's Bacon Soap: Reddit's efforts to create a marketing buzz about their brand? Well, Fisher Price is now aiming to gain some fame and buzz through its latest controversial product: The Twoddler Tweeting Toy!

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25 Hard Learnt Twitter Survival Lessons: Dos and Don’ts!

25 Hard Learnt Twitter Survival Lessons: Dos and Don’ts!

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A Round of Applause to Threadless!

A Round of Applause to Threadless!

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How many brands are properly making use of the free social media available for all? Is there at least one company that is doing it "just right" through the professional yet creative utilization of blends of online social media tools? And how long will will this success linger on before complacency and greed to generate more profits...

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