Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

  • People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.
  • Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

Looking forward to your comments and feedback down below :)

: 4/5
: 5/5
: 5/5
: No
: 4/5

What’s Up Google? Latest News & Changes

One of Google's Doodles!

One of Google's Doodles!

For the past month, the internet has been really buzzing with various news headlines and articles related to Google! Apparently, Google is going through some major changes, mostly to the better, and everyone is excited about what’s next in line!

Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

What’s Up Google? Latest News & Changes:

  • Google To Do More Piracy Fighting with Search:

Google, once considered by some media companies as a rogue actor on the issue of copyright, is stepping up antipiracy efforts, the company said today. (Read more at CNET)

  • Multiple Gmail Accounts Just Got A Lot Easier to Manage:

Google announced yet another awesome Gmail feature. Called e-mail delegation, the feature will allow you to easily manage multiple Gmail accounts without signing in and out of Gmail and switching accounts manually. (Read more at CNN)

[HOW TO] Getting the Elderly Up To Speed On The Internet: Facebook And Beyond (part 3)

After going through with my mother over the last two parts I left her for a week to try and experiment with what she learned and I was really proud of what she achieved. Never mind that she now checked the pictures of friends of friends of people I never heard of, but she was now curious about who is that girl that is commenting on my brother’s profile, and what are all those weird messages of psychics and farm animals that keep on showing up on her homepage. She also informed of a ‘new’ use that she has found for Facebook for she has ‘discovered’ that by clicking on events on the homepage she will be able to see and plan for everyone’s birthday and she was excited about learning that little tidbit on her own. While I could have delved deeper into Facebook explaining applications and games I choose to leave that for a different day and focus on taking her a bit outside of Facebook on this day, focusing our time on two things; Gmail and Skype.

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats.

Learn how to get more Twitter followers using Tweepi!

Explore Thoughtpick

Our Archived Posts

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.