When they tell you: “Starbucks is everywhere“, you better believe them cause I saw it with my own two eyes!
So far, and throughout my stay in both New York and Washington DC, I was able to see and experience the popularity of the infamous Starbucks; a popularity which one would believe is only exaggerated on TV and in movies! However, in reality, all this is true people: almost 6 out of 10 pedestrians has a cup of Starbucks beverage with them at any time of any given day! Just try walking into one of the many branches spread all over the place, chances are you will have to wait in line to get your coffee, muffin or even your small bottle of water!
Still, Starbucks excels in social media!
Although Starbucks seems to not need any more advertising efforts or social media campaigns for that matter, it still aims to make its way deeper and firmer in its current and potential consumers’ minds and hearts through its social media campaigns.