Twitter for Enterprise Debate: Would You Use It For Your Own Business?

We were in the middle of our weekly meeting, conducting the customary brainstorming exercises and, as usual, discussing ideas and topics; how good they are and which directions we can take them and so on. Beirut and Fadi seemed to have 2 completely different opinions regarding Twitter and its usefulness for businesses vs. its disadvantages. We decided to write this “duet” article and in turn listen to our readers opinions.

1,2,3…. Debate!

Let the debate begin!

Let the debate begin!

Fadi’s Opinion – Pro Twitter for Enterprise

While Twitter, like any other available tool at work – be it telephone, email, or even internet access – can be abused if not used the right way, it can also provide many benefits and open new opportunities to any businesses. Don’t blame the tool, blame people who abuse it.

There are many ways where Twitter can benefit your business. The following are my favorite top 5:

  1. Motivation: The more motivated your employees are, the more productive they can be. People have several motivating factors. I, myself, totally support the opinion that says socializing is the primary motivating factor. Wrap the social aspect of Twitter in your business constraints and you will have a winning formula for motivated employees.
  2. Marketing: Twitter is a great tool to interact with your customers and market your services and products. Dell earned $3 Million from Twitter when they started posting exclusive coupons and offers about new products on their Twitter account (@DellOutlet).  Coffe Groundz, a Houston independent coffee shop, gained much success by giving their customers the option to order via Twitter (@coffeegroundz)! That was a precedence – a very successful one.

    Dell Free Coupons Tweets

    Dell Free Coupons Tweets

  3. Listening: One of the most important characteristic of a successful business is to be able to figure out what its customers need and improve its offering of products/services accordingly. Twitter provides a great way for a business to listen to related people’s conversations. Tasti D-Lite, a popular New York dessert franchise, was there to listen to people working at the Empire State Building who twittered about their craving for ice cream delivery (@tastidlite) – it opened a new business opportunity to them.

Vote: Is Wikipedia credible enough for Google News?

While reading the latest ReadWriteWeb article “Google News May Add Wikipedia as a Source”, the question of news integrity crossed my mind. After conducting some research, I came up with the following rationalizations:

  1. The “too many eyes” theory: When a service is constantly being monitored by many concerned parties, excellence in performance is a must! The more the number of eyes watching, the better the content; this applies to Wikipedia.Try visiting Wikipedia, choosing any topic and editing its content to something useless like “bla, bla, bla!”, wait for a few minutes and then recheck. You will find that the useless content has been removed and replaced with the original content by one of the readers. This is a great example of data integrity on Wikipedia.

    "Too Many Eyes" By: Ken Sotrch

    "Too Many Eyes" By: Ken Sotrch

  2. The “reliable news sources” assumption: Why do we always assume that NYT is more reliable that Techcruch, for example? Is it the reputation of credibility that NYT has built throughout the years? And if so, is that enough to believe everything the NYT publishes or broadcasts? I think not. On the same grounds, why trust NYT more than Wikipedia as a news source, and so on?
  3. The “big whales make mistakes too” reality: Yes it’s a fact – very important news sources such as Britannica also have a certain percentage of errors in the content they offer and the studies they release to the public and since “no one is perfect”, Wikipedia included, that is absolutely natural.

To conclude, I believe in Wikipedia since it essentially gathers the knowledge and brain power of thousands, nay millions, of people out there into a collaborative space which could, in no way, be as biased or commercial as many other news sources. Therefore, in the debate of whether or not Wikipedia should be a source in Google News, I vote: “Yes”!

How about you, what’s your vote? Do you think Wikipedia is credible enough for Google News?

Google@Omgili Debate: Which Side Are You On?

Google@Omgili is a new mashup. But, will it bring about change or is it just another Web 2.0 tool that will waste our time? We will start by offer you a list of pros and cons, and we urge you to join the discussion and let us know your opinion and if you think Google@Omgili is worth while.

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