FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

Symantec is certainly a power house when it comes to anti-virus and security solutions and it is one of the top brands in the business but when it comes to its marketing initiatives let us just say that they are lackluster to say the least. Their latest surely has been born after an extended “brain storming session” between their marketing managers and hip-hop superstar, Snoop Dogg!

What is it about?

In this a very odd marriage, the contest aims at encouraging people to upload videos of them rapping and rhyming about hacking, identity theft and computer viruses to raise awareness about cybercrime.

The contest is centered around the website asking participants to upload their 2 minute anti-cybercrime raps for a chance to win a couple of tickets to his show, a chance to meet his management, and fully decked out Toshiba laptop.

What is Wack?

Now pinch yourself for you are not dreaming. The entire websites is decked to teeth with a faux gangster aura that really makes you questions the sanity of the people who green-lighted the project. The horrendous gangster-rap-album-of-the-90’s font featuring the wild-wild-west-wanted fonts used against a yellow background so bright that I wouldn’t advise you to view the website without your sunglasses is, simply put, a big middle finger to any self respecting designer.

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HOW TO: Make Money Online (the non-spammy way!)

“Do you want to earn some EXTRA cash?”

Have you seen those ads before?!

The first instinct for any decent netizen who sees something along those lines to quickly dismiss it as either a phishing attempt or scam that will 0nly bring trouble.  But does that mean that the only way to make money online is through scamming and cheating?

We’ll be sharing some cool new ways to earn money on the web. In the past, businesses used to rely on outsourcing, where they used to give the job to someone in India or China to do it since it was simple enough. However, nowadays they are moving more and more into crowdsourcing. Crowdsourcing is basically the act of giving the job to anyone out there on the web to do it, sometimes for free and other times for a fee depending on the service.

So the marriage of social media and jobs allowed for the creation of some interesting opportunity to earn a good buck if you have a certain skill set.

If you are a video maker

You can go to Current.TV and participate in their create an ad campaign contest. If the ad that you create gets picked up by their sponsors, then you will get paid $2,500. Learn more about this over here.

Viewer Created Ad Message

Startup advice: A Metropolitan 4-Layered View of the Web & Time Invested

If you’re a startup or have a “Web 2.0” idea, this might interest you. Through extensive research and my humble experience, I was able to come up with an analogy of the Web’s contribution levels comparing it with a city made up of 4 different layers: web users, social circles, tools & utilities and platforms.

Interview140 with @cheth – A Designer, Blogger and Social Media Enthusiast

A twitter interview with Chethan who is a graphics/web designer, avid blogger and social media enthusiast.

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