Bejeweled Blitz — Apps Using Social Media Brilliantly!

Welcome to the third episode of our series of articles on Thoughtpick: Apps Using SM Brilliantly.

Just as in the previous two (1 & 2), we will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The Application:

Bejeweled Blitz is one of PopCap’s variety of online games. PopCap is the leading multi-platform provider of “casual games” – fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106.

The Application

The Application

On Facebook’s Fanpage, Bejeweled Blitz has +2,488,338 fans! The application itself has +9,866,542 monthly active users!

What They Did:

The developers of this addictive game went out of their way to make sure that the social element is present, effective and even “seductive” by applying these two brilliant social media strategies:

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